'In this advertisement above, Macy's is advertising that their products are at its "lowest prices of the season." It is hard to believe that this advertisement is true because we do not know if the prices are the lowest compared to other stores. We also do not know if what Macy's compare their prices to. There are many companies with different products and prices and just because Macy's say that their prices are low, it does not mean it is lower than another company's prices. Macy's should specify why their products is at a low price or compare their prices to something else. From my own experience, online shopping is different than shopping at the actual store. There are many products that are at the stores rather than online or even vice versa sometimes. Some prices are different too because some Macy's sell their product their own way. It is hard to trust money transaction online because we do not know for sure if we will receive the products that we purchase. There are many scams for online purchasing and no one wants to get their identity stolen. I personally think that Macy's is a little pricey, even for their sale items. Many people may believe in this advertisement because Macy's is a very huge and well known company, which gives them authority. Macy's is known everywhere like in newspaper, television and magazines. Overall, I have found lower prices on clothing at other stores compared to Macy's.